The Passion
It doesn't matter if "we" get a notch in our belts for getting X million people in theaters to watch this movie and if the movie grossed Y million dollars the first weekend. We aren't in a competition to show the world that we win and they lose. (I don't think that's what happened in the movie, after all.)

HOWEVER, for those who are jaded like me, please go see it. Forget the negative immature behavior of Christians. Don't let them control you. Please go see it. I won't comment on why, because it speaks for itself when you see it.